Dawn of the Geeks

Looking at my stats for Free Ringtone Heaven I see a flatline for the first few weeks with few to no hits. Then my server crashes. At first I redirect to here. After seeing how many hits this site is getting with little revenue I switch over to pointing at FRH. There is an very large spike in hits to FRH and a large increase in ad revenue. One week later hits go through the ceiling and ad revenue goes up accordingly.

The reason it turns out is that in only a week Google has placed FRH in the top 10 results in a number of countries for the search term “free ringtones.”

If my server hadn’t crashed it would have taken months to get here but by harnessing the power of large exisiting sites FRH had instant credibility with Google despite being a brand new domain name. Google saw it as a replacement for already highly ranked sites.

The lesson here is that if you’re killing off an existing web-site that’s been long established in Google, redirect the traffic to your new project. You keep the traffic and Google doesn’t hesitate to index the new site.