Google is the MSM
The right has a lot to learn about making the best use of the internet to get their message out. Any time I look up a controversial story on Google the top 10 results tend to be mostly if not all left leaning.
Google Techs, Webmasters Mingle
Google’s code-talking experts, despite putting on a show of being helpful, weren’t about to reveal their “secret sauce” — Google’s tightly guarded formula for ranking websites.
But that didn’t zap the energy from the “Google Dance” — an annual summer party that’s become a metaphor for the behind-the-scenes twists and turns that can cause websites to rise and fall in Google’s search results. For the millions of websites without a well-known domain name, those rankings can mean the difference between success or failure because Google’s search engine drives so much of the internet’s traffic.
My Saaya Irie wiki entry exploded in popularity the last couple weeks thanks to a number 1 Google ranking for the name which led to links from very popular forums around the net. Making it to the top was due to utilizing both the blog and the wiki to get Google to notice it as well as from posting a link in the wikipedia where relavent. If you have actual content worth looking at, getting linked to doesn’t take a whole lot of effort.
The latest hoopla is over Cindy Sheehan. I’m still working on trying to get a wiki page for her into at least the top 10. Not being in the top 10 hasn’t stopped it from getting hundreds of hits however. If right wing sites would more effectively structure their sites to be search engine friendly it wouldn’t be difficult for “Cindy Sheehan” to turn up mostly right wing sites in the top 10. I think the right underestimates the importance of being listed on Google. When people hear a name on the news and want to know more information they hop on-line and search for the name using their favorite search engine which is usually Google.
Little Green Footballs blocks bots. It’s a hugely popular site but because it blocks bots automatically it’s not being indexed on Google. Michelle Malkin is getting some high rankings but that’s because she’s one of the few right wing bloggers who sees the value of static and indepth coverage. Blog entries are designed to go away and then so do the stories. Search engine bots can’t use a search box to find and index old news. More right wing sites need to dedicate static pages (like in a wiki) to big stories so that Google can find them easily and rank them high.
Google is the MSM. Many people hear the news on TV but they head to the net to get more indepth details that the TV stations don’t have time to go into. Controling the top 10 isn’t just good for business. It’s good for getting your political message out there.